Agnes Scott College
OFFICE OF INTERNSHIP AND CAREER DEVELOPMENT
OVERVIEW
The mission of the Office of Internship and Career Development (OICD) at Agnes Scott College (ASC) is to help the student body accomplish their professional development goals.
I have worked as the Digital Marketing Assistant for the Office of Internship and Career Development for the last two years. I manage the overall digital marketing strategy for the OICD
CHALLENGES
APPROACH
The OICD wasn’t receiving the high engagement/interactions it wanted from the ASC student body. Their social media accounts were being used as a place to post flyers irregularly.
My job was to create a marketing plan that drove students to attend events, sign-up for programs, use OICD's resources, and make appointments with the Office.
My approach was to create an email campaign that included a fun Buzzfeed-type quiz about the Career Communities. I used daily raffles as an incentive for students to sign-up and fill out the quiz. Participants were entered into the raffle twice if they shared their results to their Instagram Story.
OVERALL RESULTS
SOCIAL MEDIA FOLLOWING
300%+
OICD ENGAGMENT
120%+
EVENT ATTENDANCE
55%+
PROGRAM SIGN-UPS
50%+
WEBSITE CLICKS
80%+
COMMUNITY ENGAGEMENT
I use engaging, weekly Instagram polls to interact with the OICD's audience on an ongoing basis. I connect with the community by celebrating students and alumnae accomplishments on LinkedIn and Instagram via commenting and resharing. I have created a digital space where students & alumni feel comfortable messaging the OICD's accounts with questions.
1 HOUR
AVG RESPONSE RATE
RECENT CAMPAIGN
GOAL
OICD recently launched a new career program called Career Communities. My goal was to increase the number of signups for the program.
APPROACH
My approach was to create an email campaign that included a fun Buzzfeed-type quiz about the Career Communities. I used daily raffles as an incentive for them to sign-up and fill out the quiz. The students were entered into the raffle twice if they shared their results onto their Instagram Story.
RESULTS
130
SIGN UPS IN 1 WEEK
OFFICE OF ADMISSIONS
OVERVIEW
The goal for the Office of Admissions is to attract prospective students to attend the college. My objective was to create content that highlighted the campus and the unique student experience.
CHALLENGES
The Office needed more dynamic content that highlighted the campus and the student experience to help their recruiting efforts.
APPROACH
My approach was to create behind-the-scenes, personal video/ graphic content like "Move-In Day" that showed prospective students an authentic ASC experience.
RESULTS
