ATLANTA DREAM
OVERVIEW
The Atlanta Dream is a professional basketball team in the Women’s National Basketball Association (WNBA) league. My objective is to tell the team’s stories through engaging, on-brand graphics and video content. In addition, I promote fanbase engagement by monitoring and managing the team’s TikTok account.
CHALLENGES
The Dream needed more frequent, authentic content that fans would engage that would increase community engagement and brand awareness on social.
400+
VIDEO & GRAPHIC CONTENT
APPROACH
By using analytics and social listening to identify current high-impact trends and storylines that align with the Dream's voice and then strategically executing them with out-of-the-box content.
RESULTS
Videos reshared on WSLAM, ESPN, OVERTIME & WNBA social media accounts
OVER 1M VIEWS
CONTENT SAMPLES
During the season, I assist in live social coverage, editing and publishing in-game highlight videos for social. I also create dynamic motion graphics & videos in the off-season, interact with fans on social media, produce player-driven content like a interview series, and create reaction content to current internet trends.
TIKTOK
I currently manage and monitor the Dream's TikTok account. I've grown the account by 600% in a couple of months by posting authentic content and by engaging with their fans and other sports accounts.
TIKTOK FOLLOWING
600%+
TIKTOK LIKES
9x
RESPONSE RATE
1 HOUR
TIKTOK SAMPLES