ATLANTA DREAM

OVERVIEW

The Atlanta Dream is a professional basketball team in the Women’s National Basketball Association (WNBA) league. My objective is to tell the team’s stories through engaging, on-brand graphics and video content. In addition, I promote fanbase engagement by monitoring and managing the team’s TikTok account.

CHALLENGES

The Dream needed more frequent, authentic content that fans would engage that would increase community engagement and brand awareness on social.

c2.png

400+ 

VIDEO & GRAPHIC CONTENT 

APPROACH

By using analytics and social listening to identify current high-impact trends and storylines that align with the Dream's voice and then strategically executing them with out-of-the-box content.

 

sample5.png

RESULTS

Videos reshared on WSLAM, ESPN, OVERTIME & WNBA social media accounts

OVER 1M VIEWS

CONTENT SAMPLES

During the season, I assist in live social coverage, editing and publishing in-game highlight videos for social. I also create dynamic motion graphics & videos in the off-season, interact with fans on social media, produce player-driven content like a interview series, and create reaction content to current internet trends. 

TIKTOK

Game Day Illustration
Screen Shot 2021-05-27 at 12.24.07 AM.pn
Screen Shot 2021-05-22 at 11.47.17 AM.pn
Screen Shot 2021-05-27 at 12.24.36 AM.pn
Odyssey's Speech
Starting Lineup
giphy-3.gif
Screen Shot 2021-05-27 at 10.28.41 PM.pn
tweet-dream.jpg

I currently manage and monitor the Dream's TikTok account. I've grown the account by 600% in a couple of months by posting authentic content and by engaging with their fans and other sports accounts.

IMG_6676.jpg
Screen Shot 2021-03-31 at 3.45.03 PM.png
Sam.png

TIKTOK FOLLOWING

600%+

TIKTOK LIKES

9x

RESPONSE RATE

1 HOUR

TIKTOK SAMPLES